Friday, November 29, 2019

21st Century Education Essays

21st Century Education Essays 21st Century Education Essay 21st Century Education Essay We want stronger relationships with their instructors. with each other and with their communities locally. provincially. nationally and globally We want instructors to cognize how we learn. to take into history what we understand and what we misunderstand and use this cognition as a get downing topographic point to steer our continued acquisition. We want to be able to work with others in the schoolroom. online and in our community. We want to be able to pick up our information anyplace. anytime We want indepth acquisition. We need feedback in clip to assist us larn and in clip do something about it. This literary chef-doeuvre has the best description of the students/learners of the twenty-first century. They have so many conditions and aspirations with respects to their learning procedure. This will besides assist the instructors of the twenty-first century to be ready and bear with these conditions of the leaners. TREATING MY Student I treat each of my pupils every bit. giving them a opportunity to take duty for their ain acquisition. express themselves. and larn at their ain gait. I besides encourage them to make collaboratively that can advance non merely teamwork. but besides healthy competition. I believe my biggest invention is giving pupils a opportunity to demo their abilities and to work in coaction in a technology-integrated and cultural acquisition environment. I will besides see their single acquisition manners. The followers are some tips that should be see in handling our pupils in a nice and good manner. Let pupils take their wagess. Make a list of acceptable wagess for first-class public presentation. either for single pupils or the category as a whole. and allow your pupils communally make up ones mind how they want to be rewarded. This will assist do certain that the wages is an existent inducement. instead than merely something you’ve pushed on them that doesn’t actuate them to work harder. Don’t see failure. see chance. When a pupil has made a error. don’t portray it that manner. Don’t see it as a failure and don’t allow them see it as a failure. Show them that it is a learning experience. a manner for them to see how wrong consequences are achieved. Let them seek once more and gently demo them how to make it right. Remember. don’t say wrong . Say close or good try . Remember that a accomplishment learned through test and mistake will be much stronger than one which a pupil may merely acquire right on accident or through agencies they don’t to the full understand. Make them experience alone and needed. Acknowledge and appreciate each pupil separately. for the qualities which make them alone and fantastic human existences. Promote those qualities. You should besides do each pupil feel like they have something to offer and lend. This will raise their assurance and assist them to happen their proper way in life. Acknowledge their attempts. Even if pupils make lone occasional. little attempts. those attempts need to be acknowledged and appreciated. State them when they’ve done a good occupation. separately. and intend it. Don’t be sponsoring. be appreciative. If they’ve worked peculiarly difficult. honor them. Give regard. It is highly of import to esteem your pupils. It doesn’t affair if they’re alumnus pupils working on a doctorial thesis or preschoolers: handle them like intelligent. capable human existences. Respect that they have thoughts. emotions. and lives that extend beyond your schoolroom. Treat them with self-respect and they will widen the same to you. Teaching MY Student One can’t believe impossible things. I daresay you haven’t had much pattern. said the Queen. When I was your age I ever did it for half-an-hour a twenty-four hours. Why. sometimes I’ve believed every bit many as six impossible things before breakfast. Lewis Carroll. Alice’s Adventures in Wonderland Your Assignment. Should You Choose to Accept It. . . Like Alice. many pedagogues. policy shapers and even the general public respond resoundingly with That’s impossible! when challenged to follow a new paradigm of instruction for the twenty-first century. Most people today adhere to a paradigm of instruction that is purely nineteenth century. But. like the Queen. a turning figure of pedagogues are believing in and carry throughing the impossible . Scott McLeod. in his web log. Dangerously Irrelevant. late reminded us of a line from Mission Impossible. and we must use that challenge to all of society. Your assignment. should you take to accept it is to take instruction genuinely into the twenty-first century. It is non adequate to state that we are already populating at that place. Technically it is the twenty-first century. but our schools are non at that place. and our challenge now is to reinvent schools for the twenty-first century – for the interest of our kids. our pupils and the public assistance of our universe. Making such a paradigm displacement is non easy. After all. when any of us thinks of instruction. we normally think of what we knew as school – the manner it has ever been. That is how parents. policy shapers. politicians and many pupils think of school. But we have to do the paradigm displacement to twenty-first century instruction. So what is twenty-first century instruction? It is bold. It breaks the cast. It is flexible. originative. disputing. and complex. It addresses a quickly changing universe filled with antic new jobs every bit good as exciting new possibilities. Fortunately. there is a turning organic structure of research back uping an increasing figure of twenty-first century schools. We have populating cogent evidence. animating illustrations to follow. in schools across the United States. These schools vary. but are united in the basicss of twenty-first century instruction – see Critical Attributes of twenty-first Century Education and Multiple Literacies for the twenty-first Century. Scott McLeod has issued the challenge of making a program to acquire us from here to there . I feel that its about clip that person address’s the issues that face many pupils in the twenty-first century. The twenty-first century is a great topographic point ; a dynamic topographic point that is germinating to the point where no 1 can foretell what the universe will be like in the old ages to come. Technology drives our planet and everyday we are acquiring closer and closer to happening the solutions to many of life’s jobs. Society itself is altering in the sense that there is no longer one route to success. The chances that are out at that place do it possible for the mundane single to do a difference in his community with nil more than the laptop in his book back and the diligence to do his dreams possible. The success of these persons is mostly due to the connectivity and will of the mundane adult male. The Internet is an unfastened web where people portion information that they feel would do life easier. information that would interrupt down the walls that s tand in our manner. The issue being with all this information and pupils in the twenty-first century is that we are still populating in the good old yearss. Our schools train us to go through but non to stand out. Thingss like funding prevent schools from researching Fieldss that are revolutionising our universe. Our pupils are the 1s who pay the monetary value for life in a universe that believes we can populate in a universe that ignores the alterations being made. That in good clip our pupils will larn to accommodate to the alterations and manage it all on their ain. But that isn’t the instance. We are contending two conflicts that are invariably rushing to the top: 1 that promotes the simple life and the other that promotes alteration. Both sides have their pros and both sides have their cons. But something demands to be done. We have to happen a manner to learn our pupils the basicss while fixing them for a universe that is driven by engineering. Purpose and coaction is all it will take to s upply our pupils with the way needed to be successful in the twenty-first century. It’s difficult to believe but experiences is cardinal to learning pupils in the 21st century. As adults we can understand what these pupils are traveling through. We know what it feels like to be a pupil at that age and the hardships they face. Therefore wouldn’t it do more sense to learn these pupils non to do the same error we made as pupils. To learn them how to face the challenges we one time faced and what to make otherwise when that clip comes. But in a universe where money restricts what we are able to carry through. it seems about impossible to make this. Support prevents the mundane school from advancing categories in Fieldss that are revolutionising our universe. Funding stops our schools from holding up to day of the month stuffs. And support is what will stultify the universe we live in. An efficient solution must be found that eliminate the dollar mark that stands in the manner of these schools. in the manner of these pupils. Technology is one solution to t his job. The chief intent of engineering is to contrive something that provides a new or better manner of making something ; something that is cost efficient and provides room for enlargement. These are the tools we should be fiting our pupils with. It would supply them with the same instruction they are acquiring from the text editions they are so used to. The books will go on to be but will no longer be the lone resource our pupils are exposed to. The logic behind learning pupils with engineering in the twenty-first century is that engineering entreaties more to pupils in a universe driven by engineering. The mean pupil knows what a computing machine is. is portion of a societal web of some kind. and has used engineering to assist them make something in their mundane lives. It would therefore do perfect sense to utilize what they use so much as a instruction tool. Technology isn’t merely entertaining ; it’s besides educational. Hundreds of tutorials are out at that place and mundane new and better plans are being created. The people themselves who make these plans made them with the exclusive intent of provide an easier. better manner of making something. They are discoverers. applied scientists. and they’re besides instructors. They’re people who saw a job and found a solution. These are the type of people we should be actuating our pupils to be like. We should be learning our pupil non to accept t hings the manner they are but the manner they should be. Purpose is another important component when it comes to learning pupils in the twenty-first century. The tools being used will hold no consequence if there is no purpose behind their usage. Teaching in the twenty-first century is therefore a dynamic procedure. There isn’t a simple reply in footings of how to learn in the twenty-first century. It requires creativeness and resourcefulness non found in the simple life style we are learning our pupils to populate in. The intent behind learning in the twenty-first century would be to happen easier. more dynamic ways of learning pupils with higher ends and outlooks. Motivating pupils to be the best they can be and demoing them how to work towards that end. That things such as money. fright. and uncertainties shouldn’t be the ground to make the lower limit but should alternatively remind us that as a pupil in the twenty-first century you should be good rounded and resourceful ; ready to take whatever life throws at you. As a pupil in the twenty-first century you have to retrieve that you do non stand entirely ; that coaction is a cardinal and really powerful component in this thought of learning pupils in the twenty-first century with engineering. As a drive force the possibilities are endless. The community facet and project-based acquisition that comes with learning in the twenty-first century is what will supply the immense turnout in pupils who excel non merely in the schoolroom. but besides in life. Collaboration is what makes this window of chance possible. It teaches pupils how to work together and provides them with existent universe experience. Collaboration helps a pupil see that the life isn’t all about endurance of the fittest but set uping connexions and utilizing the connectivity available to bring forth consequences and motivate alteration. This is what makes learning in the twenty-first century with engineering different from through the simple life and the belief that go thro ughing is more of import than stand outing. Neither thought is perfect. At the terminal of the twenty-four hours it all comes down to the pupils. The information we provide and the influence we are able to do is what will finally make up ones mind what our pupils are able to carry through. The usage of engineering and the deduction of twenty-first century accomplishments in a universe driven by engineering is what unfastened Windowss of chances to pupils all across the Earth. Students in the twenty-first century are good cognizant of the hardships they face ; so cognizant that they would fear taking a opportunity and pursing Fieldss where they might non mensurate up. Our schools push this thought frontward alternatively of carrying pupils to prosecute these celebrated callings. What pupils in the twenty-first century demand is way and alteration. We need existent universe experience that proves to that there is a manner and that accepting things the manner they are is accepting licking. If you want to see the hereafter of instruction. don’t watch kids in the mean schoolroom. Watch kids play a picture game. You’ll see them engaged. excited. interacting. and learning- even if it’s merely about how to acquire to the following degree of the game. Because of their submergence in this computerized universe. kids absorb information otherwise from their parents. Alternatively of following information passively from get downing to end- as people tend to make with telecasting shows. newspapers. and books- children interact with the new engineerings. Schools now have an chance to use the information engineerings that are so effectual outside the schoolroom for educational intents. Taking advantage of these new engineerings will necessitate profound alterations in the functions of instructors. pupils. and schools. Alternatively of being the depository of cognition. instructors will be ushers who help pupils to voyage through electronically accessible information. They will utilize the new engineerings to construct webs with each other. with parents and pupils. with academic and industrial experts. and with other professionals. Turning chance into world requires four of import alterations: Industry must develop educational devices from relatively low-price game hardware and package. thereby dramatically take downing the costs of educational engineering. Communities and authorities should include technological alteration when puting the docket for systemic alteration in instruction. Software-makers must bind the content of their merchandises to quality information and to the national instruction criterions as they are implemented. Teachers must have extended preparation in how to utilize emerging information engineerings. Computers will non work out all the jobs of instruction ; many hard issues will stay. But the new information engineerings provide an unprecedented chance to review how we educate our kids.

Monday, November 25, 2019

Chapter 12 Essays

Chapter 12 Essays Chapter 12 Essay Chapter 12 Essay Chapter 12 13 1. A sales manager collected the following data on salespersons’ annual sales and years of experience. Years of Annual Sales Salesperson Experience ($1000s) 1 1 80 2 3 97 3 4 92 4 4 102 5 6 103 6 8 111 7 10 119 8 10 123 9 11 117 10 13 136 a. Develop a scatter diagram for these data with years of experience as the independent variable. b. Develop an estimated regression equation that can be used to predict annual sales given the years of experience. c. Use the estimated regression equation to predict annual sales for a salesperson with nine years of experience. 2. Dianes Beauty Salon is currently hiring beauticians at its new location in a popular mall. Diane wants to know what commission percentage to pay the beauticians based on experience. A survey of 12 licensed beauticians was taken with the following results. Commission Years of Commission Years of Percentage (y) Experience (x) Percentage (y) Experience (x) 24 2 25 4 18 1 44 12 30 5 33 8 41 10 24 3 35 8 20 1 35 7 40 10 a. Find the least squares line equation. b. What percentage of the variation in commission percentage is explained by the variation in years of experience? . Interpret the coefficient value for years of experience in the least squares equation. d. Estimate the commission percentage for a beautician with 6 years of experience. 3. Jensen Tire Auto is in the process of deciding whether to purchase a maintenance con- tract for its new computer wheel alignment and balancing machine. Managers feel that maintenance expense should be related to usage, and they collected the follo wing information on weekly usage (hours) and annual maintenance expense (in hundreds of dollars). Want to get a price estimate for your Essay? Deadline Paper type Essay (Any Type) Admission Essay Annotated Bibliography Argumentative Essay Article Review Book/Movie Review Business Plan Case Study Coursework Creative Writing Critical Thinking Presentation or Speech Research Paper Research Proposal Term Paper Thesis Other Article (Any Type) Content (Any Type) Q&A Capstone Project Dissertation Lab Report Scholarship Essay Math Problem Statistic Project Research Summary Assignment Dissertation chapter Speech Dissertation chapter: Abstract Dissertation chapter: Introduction Dissertation chapter: Hypothesis Dissertation chapter: Literature Review Dissertation chapter: Methodology Dissertation chapter: Analysis/Results Dissertation chapter: Discussion Dissertation chapter: Conclusion Dissertation Proposal Thesis Statement Thesis Proposal Application Essay Pages 550 words(double spaced) 126 writers online Check Price A limited time offer! Get custom paper sample written according to your requirements urgent 3h delivery guaranteed Order now Chapter 12 Paper Hydrologists the scientists who study Earth’s waters, evapotranspiration A little less than two-thirds of the rain that falls on land evaporates back to the atmosphere from land surfaces and plant leaves The water balance coefficient is a general index of the availability of water in a particular region. It is calculated by subtracting potential evaporation from rainfall. In arid regions, water balance coefficientsare negative. In the world’s deserts, for example, they vary between –200 and –300 cm (–79 and –118 in.).In the humid rain forests of the world, water balance coefficients are positive and can exceed 400 cm (158 in.). In general, forests grow where water balance coefficients are positive; savannas, grasslands, and deserts are found in regions where coefficients are negative. A watershed is the area of land from which rainfall drains into a river or lake. Watersheds are also called drainage basins. Open watersheds are drained by rivers that eventually make their way to the sea. Closed watersheds are inland basins that do not drain to the sea. nonconsumptive uses Activities that use water and then return it to streams or aquifers are said to be this. Such as, hydroelectric power and wastewater in septic systems consumptive uses In other activities, such as irrigation and industrial cooling, a considerable amount of water evaporates into the atmosphere. These activities are said to be this because much of the water is not returned to streams or aquifers. water table the underground depth where rock and sediment are completely saturated with water. recharge zone is an area where water flows directly between the soil surface and the water table. unconfined Aquifers located beneath recharge zones are said to be this confined In other aquifers, groundwater is trapped between layers of comparatively impermeable rock or sediment; such aquifers are said to be this discharge zones Groundwater flows to the surface in these. In places where a confined aquifer meets the soil surface, water may flow out freely in a seep or spring. an artesian well Sometimes a well is drilled into a confined aquifer where the groundwater is under great pressure from the weight of the water above it. The pressure causes the water to rise above the confining layer, without the need for pumping. Such a well is called this. hydrophytes Some species of plants have adaptations that allow them to grow in these anaerobic soils; these plants are called these. Marshes are periodically or continuously flooded wetlands that are dominated by herbaceous plants, including grasses, rushes, reeds, and cattails. Swamps are dominated by shrubs or trees and fed by flowing water. Forested swamps are found in the broad floodplains of many of the world’s major rivers. Bogs The primary source of water in bogs is rainfall. Bogs are wetlands with peat deposits that support a variety of evergreen trees and shrubs. Fens are wetlands that are fed primarily by groundwater. They have peaty soils that typically support a variety of grasses and grasslike rushes, as well as occasional patches of woody vegetation. Florida Everglades Irrigation efficiency is the percentage of the water applied to fields that is actually used by crop plants.Agricultural scientists estimate that average irrigation efficiency of cropland is less than 40%. desalination The process of removing salts and other chemicals from seawater is called this. distillation boiling water and condensing the steam, reverse osmosis filtering water through a selective membrane

Thursday, November 21, 2019

Literature Review & Project Specification Essay

Literature Review & Project Specification - Essay Example To date there are very few routes in the Internet that support fully ATM-based backbone transmission, fast routers, QoS (Quality of Service) services and/or un-congested bandwidth resources. Yet VOIP is already being used. VOIP can be viewed as an opportunistic parasite on the existing telephone system. This view will be further borne out as we examine other opportunities that have been seized by VOIP vendors. Circuit systems are not well suited for packetised data communications of the type that is generated by Internet services such as Web page retrieval. That is because a circuit-based network is not well suited for exchanges between rapidly changing endpoints. A fundamental limitation of a circuit-based network is that each user can connect to only one endpoint at a time. That is, by arrangement with the central office (by dialling a telephone number) the switch will be programmed to move every package of data you send from your conveyor belt to one other outgoing conveyor belt. There is no mechanism in this situation for individual packages to receive special treatment! Project Specification - Telephone or mobile is a technology that almost everyone uses in the home, at work or on the move. Traditionally, telephone is a simple one-to-one or one to many communication technology but it is now offered with enhancements that include video, chat, file passing and file sharing where suppliers are attempting to present a complete communication environment over mobile or landline. Due to his there is always a chance of misuse of communication via toll fraud. Toll fraud might be combated in several ways: user training, detection schemes, regular monitoring of internal extensions and issuing a personal authorization code for every employee according to the requirement and only then any long distance call be matured. Sending bills regularly to the employee and ensuring payment for the calls made for personal use. Intention - Educates on toll fraud and helps in its prevention. Project Title - Toll Fraud -Preventive Measures Project Topic Area Overview - Toll fraud and long distance calls abuse are the unauthenticated or illegal use of long distance telephone services offered by the legitimate companies. "They include not only those who steal authorization codes and use or sell them to others, but also any University employee who uses the University's long distance system for purposes other than official business" (ITS, 2006). It is against the rules and regulations of any legitimate telecom company to charge personal telephone calls to a company or some University account either by illegally using company's or University telephone authorization codes and company's or University credit cards. Their corresponding employers strictly subject this kind of unauthorized use of company's or University telephone system for toll calls to legal and disciplinary action. "Protect your company's internal telephone directory. Restrict use to employees only. Adopt strict distribution controls and penalties for failure to comply with the privacy requirements of your company. When finished with the directories, have them shredded" (Times Warner Telecom, 2006). According to Chen (2006) modern telephone system is "a newly defined protocol which supports all users but also is compatible with the current technology;

Wednesday, November 20, 2019

Financial statements for Blacksea plc for the years ended 30 June 2009 Assignment

Financial statements for Blacksea plc for the years ended 30 June 2009 and 2010 - Assignment Example The assets can be bifurcated to have current and fixed assets. Current assets can be quickly converted into the cash within a few months time in the normal course of operations. Fixed assets, also called long term investments of the company in land, plant, building, equipment, fixtures, furniture etc. have longer life period and they last for several years or decades over its useful life. It is nature of the business that decides whether the company will have more capital employed in the current assets or in the fixed assets. There is nothing good or bad per se where assets are deployed; however, when it is compared with the other companies in the same industry group, it can provide an idea whether assets are deployed efficiently or not. So goes with liabilities of the company. They can be bifurcated in the current and long-term liabilities. Current liabilities constitute those payments which are to be paid within a few months. Long-term liabilities mean long-term loans, mortgage payments and other liabilities of similar nature that are to be paid in several years. The financial analysis based on these factors will tell us about the liquidity of the company. This will also tell us about the risk that investors carry by investing in the company. It is important to know whether company’s current assets are sufficient enough to pay for the current liabilities. (Atrill & Mclaney1997) Current ratio of the company in the year ended June 2009 was noticed at 1.46:1, which further improved to 2.73:1 during the year ended June 2010. This is quite safe for the company. The current ratio for the same industry group is noticed at 2.5:1 so it can be said that Blacksea enjoys somewhat superior current ratio as per the year 2010. Creditors should have no problem in lending to the company based on the existing current ratio. Similarly, gearing ratio (debt/equity) in the year 2009 was pretty

Monday, November 18, 2019

France increasingly eclipsing Spain as the favorite destination for UK Essay

France increasingly eclipsing Spain as the favorite destination for UK property buyers to invest - Essay Example If you thought the overseas property market is dying due to the recent financial upheavals, then think again. The most-recent and the biggest-ever study of overseas holiday homeowners has revealed that in spite of price falls ranging from ten percent in France to fifty percent in Spain, the number of Britons purchasing homes in other European countries has actually increased in course of the recent recession. In 2006 for instance, some 385,000 Britons owned holiday homes in other European countries, a figure that has since increased tremendously to as high as 430,000 by 2010 (Avella, 2004). Reflecting travel and tourism trends, investments in long haul holiday destinations like Caribbean, Asia, and Africa, which generally offers warm climates enable holiday home owners to benefit from longer visiting seasons and therefore, longer rental periods. Correspondingly, holiday homeowners have been taking advantage of the short-term letting in the year-round city-break market (Keller, & Bieger, 2008). However, compared to inland nation and urban locations, it is beach holiday destinations that seem to attract most second home investment. Motivated both by the letting potential and their own holiday plans, over half of UK overseas properties owners have bought homes in coastal areas as can be demonstrated by the graph below. Due to this changing environment in the property market in Europe, we are going to explore the attractiveness of a number of countries in terms of overseas property investment. In this case, we will focus on three European countries namely; France, Italy, and Spain. ... currently, we will be able to advice our clients on those countries (Italy, France, and Spain) on whether to continue holding on to their property investment or to sell them. Sample Framework: In coming up with appropriate information to help ascertain which among France, Italy, and Spain is a better property investment destination at the moment, we will be required to ask property investor in UK a number of a question on each of these countries and score them on a 5-point Likert Scale before using a Frequency distribution as a quantitative technique to draw a conclusion. Sample Size and Technique: The sample of this research will be a total of ten property investors residing in UK. The research will make use a number of sampling techniques namely; a. Random sampling; questionnaires will be issued at random to people who have properties in all or any of the three countries (Italy, France, and Spain), something that is expected to ensure that each property investor residing in the UK is accorded an equal chance of participating in the research. b. Convenient sampling; because of the difficulty that might be involved in identifying a UK citizen who is not only conversant but also up-to-date with overseas property investment, it might be a bit difficult to achieve randomness in this research. However, in order to bypass this handicap it therefore becomes necessary to issue a questionnaire or hold an interview with any UK property investor that the researcher bumps on, which is a measure that will help the researcher achieve randomness in this research. c. Purposive sampling; because of the complexity of some of the issues, reaction of some research questions will require the input of particular property investor. This therefore calls for an approach that will see to it

Saturday, November 16, 2019

An Analysis Of Facebooks Advertising Methods

An Analysis Of Facebooks Advertising Methods Introduction Defining Advertising is the non-personal communication of giving information usually paid for which usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Now, I would like to lets take this statement apart and see what it should be. Advertising is bringing a product and service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc. The first assumption that was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. This assumption was advertising achieved the conversion. In the sense of converting loyal user of the other brand to loyal users of the brand advertised. We pointed out that this pattern, although it could on occasion be found in actual purchasing sequences, was actually quite rare. It also happen in this case: I have always bought brand B, but now I have the advertising for brand A has persuaded me that it is better in fulfill my requirement under the advertisement, so in future I will buy brand A The advertisement pointed out that strengthen of the product which mean its communicating with the people. First, what is non-personal advertising? There are two basic ways to sell anything: personally and non-personally. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase. Next, the seller can easily locate potential buyers. If you enter a store, you probably have an interest in something that store sells. Street vendors and door-to-door sellers can simply shout at possibilities, like McDonaldsretailer shop who call out, I say there, I would like to order food?, or knock at the door and start their spiel with an attention grabber. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them. Disadvantages do exist. Personal selling is, naturally enough, expensive, since it is labor-intensive and deals with only one buyer at a time. Just imagine trying to sell chewing gum or guitar picks one-on-one; it would cost a dollar a stick or pick. In addition, its advantage of time is also a disadvantage. Personal selling is time-consuming. Selling a stereo or a car can take days, and major computer and airplane sales can take years. Nonetheless, although personal selling results in more rejections than sales, and can be nerve-racking, frustrating and ego destroying for the salesperson, when the salesperson is good it is more directed and successful than advertising. From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there is very little time in which to present the sales message, there is no way to know just who the customer is or how them is responding to the message, the message cannot be changed in mid-course to suit the customers reactions. Then why bother with advertising? Because its advantages exactly replace the disadvantages of personal selling and can emulate some of the advantages. First lets look at the latter. First, advertising has, comparatively speaking, all the time in the world. Unlike personal selling, the sales message and its presentation does not have to be created on the spot with the customer watching. It can be created in as many ways as the writer can conceive, be rewritten, tested, modified, injected with every trick and appeal known to affect consumers. (Some of the latter is the content of this book.) Second, although advertisers may not see the individual customer, nor be able to modify the sales message according to that individuals reactions at the time, it does have research about customers. The research can identify potential customers, find what message elements might influence them, and figure out how best to get that message to them. Although the research is meaningless when applied to any particular individual, it is effective when applied to large groups of customers. Third, and perhaps of most importance, advertising can be far cheaper per potential customer than personal selling. Personal selling is extremely labor-intensive, dealing with one customer at a time. Advertising deals with hundreds, thousands, or millions of customers at a time, reducing the cost per customer to mere pennies. In fact, advertising costs are determined in part using a formula to determine, not cost per potential customer, but cost per thousand potential customers. Thus, it appears that advertising is a good idea as a sales tool. For small ticket items, such as chewing gum and guitar picks, advertising is cost effective to do the entire selling job. For large ticket items, such as cars and computers, advertising can do a large part of the selling job, and personal selling is used to complete and close the sale. Advertising is non-personal, but effective. Facebook advertising method C:UsersYonGDesktopdddd.png The red arrow showing the Facebook advertisement People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic 24-30 year old women whose relationship status on Facebook indicated that they were engaged. Over 12 months, CM Photographic generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographic website from the ads, 60% became qualified leads and actively expressed interest in more information. http://static.ak.fbcdn.net/rsrc.php/zD/r/2xon6QBONrZ.jpg I have found [Facebook Ads] SO effective. My business wouldnt be anywhere close to where it is today if it werent for Facebook, and the ads campaign. Chris Meyer, President From the information given, Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuestself-service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location). The results from StorQuests Facebook ad campaign were one of their highest performing online advertising efforts: Over 50% increase in total rentals versus prior year at the same store. 10% conversion rate from visits originating from Facebook Ads. On par with Google AdWords on a cost-per-lead and cost-per-customer basis. $1.25 CPC delivered $10.25 cost-per-lead. When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a users friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for on-going messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience. Average campaigns for ANA result in CTR of 8 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination. If the company is running a Facebook Ad Campaign, they can choose to target Social Actions in their campaigns. With this feature enabled, those people who fan the Page may see the Ad listed among their News Feeds. Companies can also use the Facebook messaging system to communicate with their fans. The advantages and disadvantages of Facebook advertising method Advantages of Facebook advertising method Facebook Advertising. The popularity of facebook has become the top social network while its advertising is truly a goldmine for advertiser to use it as the facebook player owned over 39 billion page views a month and 400 million active users, its really a huge traffic source for firm to advertise their goods and service ,just like the way of there is a market ,supply will occurs when there is demand. The huge profit of Facebook advertising to internet marketing specialists and online advertisers is the social networking websites massive user base. In February 2010, Facebooks is celebrate of having 400 million active users from all around the world and the figure is still growing quickly. According to figure shows that the average Facebook user spends around 55 minutes a day on this social networking website.this is a positive symptom for the firm to advertise their goods on facebook as there are higher possibilities to let user to notice their ads. Highly Targeted Online Marketing Campaigns, Facebook advertising offers social media traffic instead of using typical tradisional search traffic. The new type or searching had leads to a different demographic targeting options, along with searching by unique keyword system. Facebooks advertising platform operate in a certain area or products that are designed for a specific age range. The facebook advertising media ,makes nine different ways to target audiences which are Location, Age, Gender, Keywords , Education, Workplace, Relationship Status, Relationship, Interests, Languages. All these are important to firm as they get to know which kind of consumer they are targeting . Customer Reach 400 million customers (100 million mobile users) cannot be ignored. Yes, there are more Google searches that are being done and one could argue that Google Ad words can reach more but with usage time on social media channels continuing to soar, the customer reach for Facebook advertising is monumental and needs to be utilized. Increased Targeting Because of its ability to dissect and segment customer information, Facebook has the ability to offer increased targeting for their advertisers. If you would like to only target women, ages 25-35 with a college education who live in Glendale, California, then you can do that. Similary when someone changes status (married, single, engaged) they move into new markets, making them more attractive to target. CPM or PPC Option Most ad networks only offer one or the other. Facebook allows you to determine whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC). You must understanding your audience first, but it is nice to know that the option is there. Successful with Local Clients With the ability to target locally very precise, companies and services that are looking for local or regional clients can reap benefits from the Facebook advertising system. Disadvantages of Facebook advertising method Low Conversion Rates for eCommerce People are using Facebook to talk with their friends and socialize and rarely are thinking about buying something when they log into their Facebook account. This creates issues when companies are focusing on click through rate and high (>2.5-5%) conversion rates. Weird, Irrevelant Ads One thing that Facebook has continued to try and crack down on is advertising campaigns that make their way into the system that are irrevelant and are, at times, off putting to users of the system. Free giveways, rewards programs and humor sites have continued to flood the system, giving the ads less relevance when the consumer is viewing them. High PPC Cost for Niche Markets Marketers and bloggers have complained that PPC costs for niche markets, that would normally provide a low cost, are similar to pricing for general terms and demographic targeting. Facebook will need to continue to optimize their pricing model to make sure niche markets like chicago wedding photographers can afford to use this engine to attract traffic to their site. Costs-per-click tend to be higher than other companies for popular niches. Not as versatile as Google, for instance, with no suggestion of keywords. You really need to know your market to make conversions. These users are not on Facebook to buy. There are there to socialize. On the other hand, when someone types in size 8, Calvin Klein, white skinny body jeans into a search engine, she wants to buy. Someone on Facebook talking about or interested in designer jeans is not necessarily interested in your ad to sell them jeans. Facebook is more private in the sense that people keep to themselves, and trust their group or clique. You have to bother people while they are doing something they enjoy, like looking at Grandmas photos or exchanging recipes with girlfriends. This is called interruption marketing and is not always seen in a positive light. FB is not a direct sales venue. You need to understand how a sales funnel works to build trust to get leads rather than sales on the spur of t he moment. Can consume resources and waste a lot of money. With Adwords, it is possible to test ads by showing two similar ads to everyone. This is apparently not effective on Facebook because you are not targeting whole countries. And many internet marketers say it is too costly to experiment. Users complain that ads are not relevant to their interests so they have no reason to even go further. Improvement for facebook advertising method IQ Tests Ads IQ tests are by far the most popular advertisement scams on Facebook. While browsing the Facebook social network, youre sure to have come across ads that display the fake IQ test results of your friends or celebrities. In a pure case of I know they arent smarter than me most Facebook users are baited into falling for the IQ test advertisement scam. These ads are made to fit well into the design of Facebook, but once clicked; this scam will redirect you to another website where all of the scamming will begin. Ironically, by clicking the link of this advertisement scam, youve already failed the real IQ test. These ads will have you answer a list of seemingly legitimate questions, but in the end, they sink their teeth in for the real scam. In order to see the results of your IQ test, youll have to sign over your first born child submit your cell phone number and will be charged as much as $20 a month. Nice going smarty pants. Dating Ads Facebook is plagued with thousands of ads with scantily clad, well endowed, and playfully slutty women that happen to be single, and by sheer coincidence live in your hometown. Dating advertisement scams usually say things like Lonely, 18 (21), and single, Im bored, half naked, and looking to get completely naked tonight or other messages that should immediately trigger your brain with a scam alert; if all the blood in your body hadnt escaped from your brain to gather in another area. These ads are nothing but dating site scams and youll be out of cash just to receive teases on another site. To publish to people who have liked your Web page, Open Graph tags must be added to the Web page. The required Open Graph tags for publishing can be found. Once added, you can publish via our interface by clicking on the admin page link to the right of the Like button.( link only visible to the admins defined via Open Graph tags on the Web page). The best pratices for publishing is we found that involving emoational topics, passinate debates, and imprortant storts event have the activity of other stories. Status updates which ask simple question or encourage a user to like the story which haven given and stories publisher in the early morning or later evening have higher engagement. Banner advertising method C:UsersYonGDesktopasdasdasdad.png The Arrow showing the banner advertising method http://www.heybannerbanner.com/client_folders/CAGERAGE/CAGERAGE1b_300x250.gif A banner ad is an image shown on a webpage for advertising purposes. Along with animation, contemporary ad banners often use simple forms of interaction as a lure, taking advantage of plug-ins such as Flash and Shockwave to create banner-based games. As you can see, advertisers came to the conclusion that banner ads were not as effective as full-page magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space, thousands of sites had a million or more page impressions available per month, and companies like DoubleClick began collecting these sites into massive pools of banner-ad inventory. The economic principle of supply and demand works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet. Undoubtedly you know what banner ads are; youve seen innumerable ones as youve surfed across countless websites. You may have already clicked on a number of them. Banner ads take different shapes and sizes, and many forms and styles, but they share a common goal: attracting visitors! Banner ads usually contain graphics, sometimes they are entirely text and others they use graphics and text. The main idea of a banner ad is to present an interesting idea to the surfer and have them click on it for more information, leading them to the advertisers site. Banner ads come in many sizes, the most popular, is a full banner (468 x 60), but all styles are used. Some people claim you should stay away from using full banner ads as they are already so common that most surfers avoid them. Obviously placing banners that advertise your site on other websites costs money. There are several ways of paying for this type of advertising. You may pay per click on the banner; per thousand clicks; per sales to visitors directed to you, or another form. How much banner ads work for you will depend on a variety of things? Where you place the ads, how relevant the sites hosting the ad are to your site; what your ads look like, how appealing they are; how clear they are about what you are advertising, etc. Placing the ads on sites related to yours is vitally important, i.e. people surfing for watches will probably not be interested in an ad for parachutes. Your ads should be attractive, preferably animated, clear and to the point. They should be advertising a specific product or service, not just the name of your site. People who click on the ad should be able to find the product or service in question with relative ease. Ideally, the ad should lead directly to it. The advantages and disadvantages of Banner advertising method Advantages of using Banner advertising method Get a structured and well thought out campaign advantages of hiring a banner advertising agency to conduct your campaign is the fact that your campaign will be in the hands of the professionals and therefore it will be conducted in a sensible and professional manner. This structured campaign will also lead to better results. You will also save a lot of time when you hire a company such as this. This is because you will not have to spend any time figuring out the ground work. Professionally designed banners and email marketing agencies have professionals that work on the job. Therefore you can be assured that if you outsource your campaign to them you will have banners that are professional looking and catchy promoting your products. You must remember that a banner will be of no use if it cannot grab the attention of the people on that page. Getting your banner advertisement designed by the professionals give you a clear cut advantage as the professionals know exactly what works and what doesnt. Being in the right place at the right time another very big advantage that you have when you hire an online advertising agency to help with your banner advertising is the fact that they know exactly where to place you banner to ensure that you get the desired results. Banners such as these can only be placed on websites that have content similar to what the banner is promoting. Therefore instead of you doing all the research to figure out where you banner can be placed, the agency will do it for you. That way you get to focus on other aspects of your business Low cost is the main thing. Even if the Internet ads can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of hits, depending on the advertiser you go with. Disadvantages of using banner advertising method Online banner advertising provides a method of getting click through to the advertisers site. The biggest of the online advertising disadvantages, is cost. Banner ads are also being frowned upon because it affects website speed and traffic. Like any other graphics, banner ads take time to load. This and the idea that they create clutter can discourage some visitors. Another of the online advertising disadvantages is that bigger ads catch attention. But not every advertiser can afford bigger ads and oftentimes, the banner exchanges only accept a standard ad size. Finally, some search engines never have or are no longer accepting banner ad placements, relying instead on targeted ads and paid listings. To them, the most important of the online advertising disadvantages is interference with the user experience. For example, Google, the number one search engine, offers a user-friendly interface that relies on contextual advertising. Basically, they put text ads on non-search pages that fit based on content. Using online banner images can really come in handy. Especially if you do not have your own website. You can normally just copy and paste the codes in and have your banner up and running. They are great for websites to. But there are some times when your banner may stop working. If this happens to you then here are a few troubleshooting problems that may solve the issue. The biggest reason why most online banner images stop working is because people make chances to the codes they were given. They chance where the banner links to or rewrite what is in the alt section. Doing this can get your banner codes deleted from their service without warning. This will leave you will a image with a small red x in the middle. You must not chance the code at all to keep the image working. A simple solution to this is to download the image to your PC and then upload it to your web hosting service. Then you can link your ad to any place you want without fear of it being cancelled. Unfortunately some free site services do not give you this option so you will have to use the codes as they are given to you. You can always create your own link underneath the banner for people to click to if that helps. Another one of those troubleshooting problems can be quite simple. You may not have copied all of the code you were given. Just missing one character can prevent your online banner image from working. Double check to make sure that you got all of the code. Sometimes a banner can get blocked by other java scripts on your site. Your troubleshooting problems could start with you removing other codes off your site one by one to see which one is blocking it. When you find the right one you will then have to decide which one stays or goes. Since not all codes can work on the same page at the same time it will be a little bit of a challenge to find the code that your online banners image does work with. Unless you have lots of different codes it shouldnt take you long to find. It could be a easy as the banner site that you used have either went offline or experiencing technical difficulties. Check to see if they still exist and if they do contact them with your problem. There are times when you can run into issues of your online banner images working on the web from other computers but not from yours. This is one of those troubleshooting problems that can be confusing. There could be several reasons why this may occur. You may just need to update your java software to the latest version. There could be spyware that is blocking the code from coming up so scan your PC with the protection you are using and with an online service you trust. If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. For more information logon to www.tried-tested-marketing-strategies.com .While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with. Improvement of using banner advertising method Using banner advertising effectively and to create a banner ads isnt all that difficult, you just need to know what to do right? For those of you who dont know this marketing method: its a paid marketing method to promote your business or product by means of placing a banner advertisement on other websites. This could either be a banner exchange, or you simply pay another website to have your banner placed. It is a very powerful and effective method if you know how to design a good banner ad. Lets take a closer look. Using Banner Advertising Effectively 3 Golden Rules For Effective Banner Ads Golden rule 1. Whats the benefit for your customers? Effective banner ads will always communicate the main benefit(s) to your prospective clients. If your product makes people loose weight for instance, then its obvious to make your headline something like: Loose 10 Pounds In Just One Week! Banner ads will have to include the benefit of your product or service in the main headline. Communicating benefits to people gets your attention. Effectively implementing banner advertising generates a much higher click through rate. Golden Rule 2. Graphics are not as effective as text! When using banners for advertising, you also want the headline of the banner ad to stand out. Make the headline (thus the benefit of your product or business) in big bolded letters. I always use the Arial font for my effective banner ads. This font is easy to read from computer screens. Using banner advertising effectively means that you also need to include another 2-3 lines of text to the banner. Perhaps you can mention some extra benefits or additional info about the service, product or business. Check out the site you are going to banner advertise. Golden Rule 3. Include instructions for your prospects. Tell them what to do next!A lack of communication in banner ads will make your campaign fail. If you want to start using banner advertising effectively, a banner ad MUST include a Call-2-Action. Instruct your audience what to do. Include text that tell people what to do such as Show Me Now, Visit Us Now or Show Me The Biz. It will make the click through rate go up and so will the conversions to sales, generating more profits for you. Of course there are many more golden rules to follow for effective banner ads, but the above 3 are the most important for using banner advertising effectively. Using the method of advertising with banners and creating banner ads that are effective is just one method of marketing to advertise your business and to drive traffic to your website. Let me show you where you can see all the other 50 or so proven and powerful marketing methods, strategies tips and tricks to market virtually any product or business online. Pop-up advertising method A pop-up ad is an ad that pops up in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive. http://static.howstuffworks.com/gif/web-advertising-popup-ad.gif http://static.howstuffworks.com/gif/web-advertising-popup-ad2.gif A typical site with two pop-up ads that appear on top of the home page A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouse over , a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface windows that fill the user interface are called replacement interfaces and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under , is a window that loads behind the Web page that youre viewing, only to appear when you leave that Web site. Pop-up and pop-under ads annoy many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks. Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad. That is why you see so many pop-up ads on the Web today. Pop-up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands. There is a strong resentment by some Web surfers towards pop-up ads. Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the close button than send an email to complain. What can often be seen is an above-average click-through rate, although some of this can come from false positives, unintentional clicks when the pop-up gets in the way of the desired target. Advertisers can get a better picture of the effectiveness of pop-up advertising by paying attention to conversion rates and return on investment (ROI). Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to look for in such a program is the ability to differentiate between user-initiated pop-up windows and others, because many other applications (such as Webcast s, for example) make use of pop-up windows. If a pop-up stopper utility cant tell the difference between a pop-up window that the user has requested and an unsought pop-up ad, the program may cause more problems for the user than it solves. The advantages and disadvantages of pop-up advertising method Advantages of using pop-up advertising method they offer the example of Web giants like Yahoo! and Google Inc. who also offer their users pop-up ads. The site owners cite this precedent as justification

Wednesday, November 13, 2019

Essay on Symbols, Symbolism, and Allegory in Hawthornes Young Goodman

Symbols, Symbolism, and Allegory in Hawthorne's Young Goodman Brown Symbolism is a literary technique that is used to clarify the author's intent. Sometimes it is used to great effect, while other times it only seems to muddle the meaning of a passage. In "Young Goodman Brown," Nathaniel Hawthorne uses objects and people as symbols to allegorically reveal his message to the reader. Nathaniel Hawthorne uses different people as symbols throughout "Young Goodman Brown." The largest symbolic roles in the story are goodman Brown and his wife Faith. Both of the characters' names are symbolic and representative of their personalities. "'With Heaven above and Faith below, I will stand firm against the devil!' cried goodman Brown," is just one of many quotes that directly relates goodman Brown's personality with his name (189). Goodman Brown is truly a good man. Faith, goodman Brown's wife, also has a name that is indicative of her nature. The story directly supports this point in the phrase "Faith, as the wife was aptly named . . . " (184). Faith is persistent in trying to keep goo...

Monday, November 11, 2019

Macbeth’s diary Essay

I am fighting for my king, Duncan, against the enemies Sweno the king of Norway, Macdthwald lord of the western isles of Scotland and the thane of Cawdor who all are traitors. The battles were very bloody there were lots of dead people most very young soldiers. I have not seen so much blood scenic I became a general in Duncan’s army. The best thing was that we were victorious and Banquo and I are going home to celebrate our victory. On our way home across the heath the weather was awful there was strange thunder and lightning, Banquo and I meet 3 weird women who said that I am the thane of Glamass, going to be the thane of Cordor and future king to be. They also told Banquo that he will be lesser than me and greater, not so happy yet much happier and he shall father kings but he will not be king. Then they disappeared it was vary extraordinary. Than Ross and Angus arrived and told me that I am now the thane of Cordor. I don’t believe it how did they know perhaps king would come true. I must tell my wife about these weird women and what they have told me. I could not believe the welcome I got at the palace at fours from king Duncan, when he made Malcolm the prince of Cumberland and heir to the throne I was vary surprised, because I wanted to be king now it would be more difficult Duncan said that he will be coming to my castle, so set off. My wife was very anxious to tell me her plan for killing Duncan. I did not think I could do it, she was very determined that I should. Duncan had arrived I let my wife greet him because I very upset about killing Duncan. At the state dinner I had to leave I did not think that I could do it. My wife came and found me and I told her I could not do it she then convened me I should and told me how to kill him and she even told me how we should react when we hear the bad news about Duncan’s death. I was very nerves about killing Duncan because I was committing treason and a sin, on the way to Duncan’s chamber I saw Banquo and Flenance going to bed as I crossed the tort yard. Banquo gave me some gifts from Duncan for my wife and me, then Banquo about a dream he had about the weird women and some of predictions came true so I told him I not think about the weird women said. After they left I had worst hallucination that I saw a dagger with blood and I tort that I was going mad because it looked so real but I could not hold it. I heard the bell and went to Duncan’s camber, thing I remember is being back in my room covered with blood and holding a daggers, I know that I had killed Duncan in his sleep I can’t come to terms with what I have done my wife tried to calmed me down because I couldn’t go and put the daggers back so she had to, we heard banging so my wife took me to change my clothes and helped me wash the blood off me. Some how I had remember how to act when I heard the news of Duncan’s death that Macduff told me about. So I immediacy went to see what had happened and pretending to be angry I killed the guards so they could not be questioned about the murder. Lady Macbeth fainted saved me from being questioned further about the killing the guars.

Friday, November 8, 2019

EIA Assessment for Loch Urr Wind Farm

EIA Assessment for Loch Urr Wind Farm Carbon Emissions by the Loch Urr Wind Farm Wind farms are located on the peat lands that usually accommodate huge stocks of improperly protected carbon (Energy sources 2012).Advertising We will write a custom coursework sample on EIA Assessment for Loch Urr Wind Farm specifically for you for only $16.05 $11/page Learn More The project, therefore, poses a great threat in the increase of the overall carbon losses. The soil in the Loch Urr has surface organic horizon which is greater than 50 cm in depth (Werner 2010, p. 201). Hence, the project is set to impact carbon emissions to the environment. The carbon is subjected to loss when constructing wind farm, where carbon is lost from the excavated peat (Shogren 2013, p 214). Carbon is also lost from the project area due to drainage (Built Environment-Scottish Government 2012). Some of the constructions that lead to carbon emissions include track preparation, construction of the turbine foundations, and transport ation of the materials to the project area. The legislation and policy covers for carbon emissions In Scotland, there are several policies that have been formulated to govern all projects causing the emission of carbon into the environment. Some of the governing bodies involved in the implementation of the policies include the Scottish Planning Policy (SPP), The National Planning Framework (NPF), and the local policy. NPF is a national policy providing the principal planning approach for Scotland. The regulations set by the national government to control the development of projects in Scotland have been outlined in it (Great 2012).Advertising Looking for coursework on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The stipulated laws dictate that require that all the applications of the planning permission must be formulated in consensus with the development arrangement where the exceptions are indicated and directed otherwise (Great 2012). The Scottish Environment Protection Agency (SEPA) is a vital organ that determines and ascertains whether the project developers have accurately outlined the regulations of the carbon losses and savings to reduce the overall emissions. This policy necessitating the involvement of SEPA is fundamental in ensuring that the project developers do not pollute the environment since they follow procedures directed towards sustainable development (Energy Sources-Scotland n.d.). The final policy is the European EIA legislation which participates in covering this parameter. The project developers must adhere to the directives set in the various articles within the European EIA legislation (Montini and Bogdanović 2011). The primary need of this legislation is to protect the environment in accordance to the article five that advocates against release of pollutant gases to the environment (Proposal for a Directive-European Commission- Europa 2012). Discussion and examples of the baseline data Even though global warming emissions are not always associated to the functioning of the wind turbines in the farms, there are some cases where these releases arise from different stages in the development of their life cycle (Environmental impacts of wind power n.d.). Some of the activities that lead to emission of carbon by the wind farm in Loch Urr include materials production, on-site construction, transportation of materials, projects that involve operations and maintenance, dismantling, and decommissioning (Koeller, Koeppel and Peters 2006, p. 21).Advertising We will write a custom coursework sample on EIA Assessment for Loch Urr Wind Farm specifically for you for only $16.05 $11/page Learn More The available data on the level of carbon emissions from the wind farms shows that the power results to insignificant emissions of carbon (Shogren 2013, p. 214). However, arguments have been raised that carbon dioxide takes 72 % of the effects on global warming. A comprehensive cross-examination of the carbon emitted by the wind farm indicates that there is a high percentage of carbon emitted from its activities (Bryce 2011, p. 148). In this regard, the life cycle of carbon emissions in relation to the on-shore wind generation have been estimated at 10 kg per 1 MWh of the electricity generated (Shogren 2013, p. 214). This implies that generating electrical energy to serve cities lead to heavy carbon emissions. However, it is anticipated that prior to following the regulations on gas emissions, the releases will reduce by 42% by the year 2020. Apparently, the investigation of the gas emissions, there remains a gap due to lack of adequate investigation on the release of the non-greenhouse gases during the production process (Lyster 2006). Few developers tend to give estimates of the other percentile gases that the project will emit into the atmosphere. It has been reported that there are many incidences whe re the construction of the wind farm contributes to the loss of carbon compared to its saving (Bryce 2011, p. 148). This does not imply that there is no savings made on the carbon from the wind farms (Shogren 2013, p. 214). The calculation of the carbon emissions that can be attributed to the drainage of peat is obtained from the discharge happening when soil is left in its natural state which is retrieved from the emissions arising from the removal (Transport Scotland n.d.).Advertising Looking for coursework on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is assumed that the total percent of carbon lost when decommissioning the farms is a hundred percent (Energy sources 2010). It is, therefore, advisable for the project developers of the wind farm to follow the strategies that will emit least carbon to the environment strictly. Discussion on the type of prediction methods that could be used for the parameter Prediction would involve the techniques that have been used to forecast the future impacts of the project. There are two types of the prediction methods that can be employed to estimate emissions. These are the extrapolation method and the scenario method. In the scenario design, the process is a situation based planning process used to order someone’s perception concerning the substitute future environments where the present decisions may play out (Richard 2011, p. 89). The extrapolative methods draw trends on the past and the present data (Morgan 2001, p. 89). In this process, there are comparisons made concerning the situations as well as the study of direct impacts on several related projects (Richard 2011, p. 89). Using this method may also necessitate primary surveys in order to get information. The technique will involve visiting Loch Urr area to examine the soil condition and then make comparisons with the other related projects situated under similar soil conditions. The other important method that can be used is the normative methods. This works by assessing the project’s environmental context and its potential to achieve the desired outcomes (Richard 2011). In Loch Urr, the desired direct impact of the carbon emission is the change in Europe climate. Discussion on the possible mitigation measures for the significant impacts on carbon emissions There are numbers of significant impacts caused by the emission of carbon in Loch Urr. The significant impacts are loss of carbon from the soil and increase in the level of the greenhouse gasses leading to global warming (Dinan 2008, p. 24) . The mitigation measures that can be undertaken to minimize these impacts are as follows: Carbon emitted as a result of transportation- This scan is reduced by the use of the transportation means that may not make many trips to the construction sites (Energy Sources-Scotland n.d.). The mitigation measure will involve the use of bigger carriers that will travel to the construction site a few times compared to the small carriers. During the construction, the constructors should put mechanisms that curb the emission of the carbon into the environment such as burning of the construction materials (Good practice during wind farm construction, 2010). Loss of carbon due to drainage- The project developers should put in place the reinforcement measures such as the stabilization of the hillside through insertion of the elements for the reinforcement in the ground, and the mechanical treatment (Energy Sources-Scotland n.d.). Decrease in the level of carbon in the soil- This can be prevented by the construction of the â€Å"floating track†. Floating tracks will ensure that the supporting subsoil and the vegetation in the area remain intact. This measurement may result in the production of less amount of carbon into the environment as compared to when the land was excavated during the construction of roads (Energy Sources-Scotland n.d.). Operational maintenance should also be conducted in the wind farm. The maintenance should be done with care to ensure that little or no carbon is emitted into the air (Energy Sources-Scotland n.d.). Waste management should also be checked to prevent the emission of carbon through unintended ways. Agencies Involvement The agencies involved include the Scottish Environmental Protection Agency (SEPA), Directorate for the Built Environment, and Transport Scotland. The SEPA will be involved in the scoping stage. This agency is bound to provide important information on the proposed scheme (Energy Sources-Scotland n.d.). The directorat e of the built environment will also be involved since they are mandated to formulate, implement, and monitor legislation and policies concerning any construction. This agency will be involved before the construction of the floating track. They will provide important information on the guidelines of how to construct the floating tracks and the rules governing their construction (Transport Scotland n.d.). This bureau is also concerned with the examination of the development plans in Scotland implying that their involvement throughout the project implementation would be of high impact into the success of the project (Transport Scotland n.d.). Lastly, the Transport Scotland would be involved through consultation during the construction phase. The agencies would provide very important information based on the impacts of the turbines’ constructions and some of the possible mitigation measures that would be built up by the developers to curb any negative impact of the project (Tran sport Scotland n.d.). Use of EIS by competent authorities The EIS would be presented to the Scottish ministers to help them in determining whether the project is practical or not. They will use this EIS to countercheck the developers’ statements based on the expected emissions and savings. After the ministers have considered the merits and the demerits of this project, they will be in a position to say whether the project developers should continue with the project or stop its implementation. The provided impacts on the carbon emissions will guide the Scottish ministers to evaluate whether the developers have set all the mitigation measures to curb the problems that would arise from the impacts. Otherwise, the government would not be in a position to give any directions concerning the state of the project. Therefore, the concerned authorities should comprehensively examine the EIS. References Bryce, R 2011, Power Hungry the Myths of Green Energy and the Real Fuels of the Futu re. New York, Public Affairs. Built Environment-Scottish Government n.d., viewed on scotland.gov.uk/Topics/Built-Environment. Dinan, T 2008, Policy options for reducing COâ‚‚ emissions, Washington DC, Congressional Budget Office. Energy Sources-Scotland n.d., viewed on scotland.gov.uk/Topics/Business-Industry/Energy/Energy-sources/19185/17852-1/CSavings. Environmental Impacts of Wind Power n.d., viewed on ucsusa.org/clean_energy/our-energy-choices/renewable-energy/environmental-impacts-wind-power.html. Good practice during wind farm construction, 2010, viewed on snh.org.uk/pdfs/strategy/. Great, B 2012, National planning policy framework 2012: report from the London, TSO, viewed on https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/6000/2115548.pdf. Koeller, J, Koeppel, J Peters, W 2006, Offshore wind energy research on environmental impacts, New York, Springer. Lyster, R 2006, Energy law and the environment, Cambridge, Cambridge Univ. Press. Montini, M, Bogdanović, S 2011, Environmental Security in South-Eastern Europe: International Agreements and their Implementation, Dordrecht, Springer. Morgan, R 2001, Environmental impact assessment: a methodological perspective, Kluwer Acad. Publishers, Dordrecht. Proposal for a Directive-European Commission- Europa 2012, viewed on http://ec.europa.eu/environment/eia/pdf/COM-2012-628.pdf. Shogren, J 2013, Encyclopedia of energy, natural resource, and environmental economics, Elsevier Science, Amsterdam. Transport Scotland n.d., viewed on transportscotland.gov.uk/. Werner, L 2010, Soil Carbon Dynamics, Cambridge, Cambridge University Press.

Wednesday, November 6, 2019

Whats the SAT Out Of

What's the SAT Out Of SAT / ACT Prep Online Guides and Tips Every year nearly 2 million students take the SAT, but what's it out of? I'll answer this question and more in this article. Scoring for the SAT The SAT isout of 1600 points.There aretwo sections Math and Evidence-Based Reading and Writing (Reading and Writing are two tests, but together make up one section). Each section isscored from 200 to 800, so the overall scores range from 400 to 1600. Note that from 2005-2016 the SAT was scored out of 2400 (there were separate Reading and Writing sections with their own scores out of 800). For more on the old score scale and the 2016 redesing, check out ourComplete Guide to the New SAT in 2016. What Should You Do With This Information? You should try to figure out what your target score within this range should be.Don't just aim for a 1600.That is notnecessary for every student.Your target score should be based on what school you hope to attend. Find out that school’s SAT 25th/75th percentile score by searching â€Å"[College Name] SAT† in Google. The 25th percentile score signifies that 25% of accepted applicants score at or below that score. The 75th percentile score means that 75% of accepted applicants score at or below that score (so 25% of applicants scored higher). To have the best chance of being admitted, you should aim for a score at or above the 75th percentile score. For a more in-depth explanation of figuring out what your target score should be, read What is a good SAT score? A bad SAT score? An excellent SAT score?. What’s Next? Trying to raise your SAT score? Check outour ultimate study guide. Not sure where you want to go to college? Check out our guide to finding your target school. Thinking about getting a job while in high school? Check out our guide to the 8 best jobs for teensand learn how to find yours! Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Monday, November 4, 2019

Reaction to Persepolis Essay Example | Topics and Well Written Essays - 500 words

Reaction to Persepolis - Essay Example Indeed, it discloses social changes in a way which is both praiseworthy and highly innovative. Persepolis is a fiction which is uniquely different in its graphical representation. It is both interesting and funny in its anecdotes. But at the same time, it has been successful in informing the world as to how the religious revolution had impacted the common man. The post monarchy period was a turbulent time for the nation which has been much misunderstood by the rest of the world. Through the book, Satrapi has shown that even during the religious rule, the common man had same aspirations and dreams as of other countries who might be undergoing traumatic socio-political upheaval. Persepolis’ graphics are sharp and text is crisp which succinctly conveys the changes that take place in the country during and after the religious revolution. During the Monarchy, Iran was a modern country where people were free to express themselves. But revolution changes everything overnight and the very people, who used to praise the Shah turn against him. The earlier secular regime was found to be politically corrupt by new government. The friendly police, under religious leadership, suddenly became more menacing. Satrapi’s novel shows these changes and portrays society under Khomeini. It accurately reflects the social changes that had become more distinct in their threatening postures of the revolutionaries and stringent Islamic code of conduct. Most interesting has been her childhood imaginations where she aspires to become the Prophet so that she can make the world better. But she would also rather become soldier so she could defend her country when Iraq had attacked! The author has shown the passionate desire of a child who wants to reform and resolve all the social problems. At one point she says ‘I wanted to be a Prophet because.. my

Saturday, November 2, 2019

Research paper Essay Example | Topics and Well Written Essays - 1750 words

Research paper - Essay Example Type III, commonly called Cyclothymia, is a less severe form of this condition. The person undergoes cycles of mild mania and/or depression. At times, when undetected, it could progress to either the type I or II variant. Bipolar disorder is a chronic illness and it significantly affects the lifestyle of the patient on a social and professional basis, and quite often impairs their cognitive functioning. Depression is the phase of BD that represents the greatest challenge in management of the disorder. Undetected or prolonged depression and delirium is a frequent cause of suicide, and thus it is imperative that this condition be dealt with sensitively. The depression: mania ratio in bipolar disorder is 1:3, which tells us that the patient spends more time in an all-time low (Galvez, Thommi, & Ghaemi, 2011) . Heredity and Statistics: The possibility of inheriting BD from a previously diagnosed parent is 86-90% and studies over the past 11 years have shown that 9% of unipolar depressive patients were diagnosed as having BD. The suicide rate in these patients is almost 17 times higher, as compared to the general healthy adult population (Rapoport, Basselin, Kim, & Rao, 2009). In addition to being a social burden, BD has equal implications on personal finances and world economy. Within the USA itself, the treatment regimen spans from $12000 for a single episode of this syndrome, to a whopping $62K for patients who have to be aggressively managed with drugs and other therapy. Typically, symptoms of BD appear by the average age of 22 years, but are recognized and diagnosed with a lag period of almost 10 years. Even after commencement of therapy, the subject may remain symptomatic for a significant period of time, which makes it essential to continually monitor and adjust the treatment protocol (Nivoli et al., 2011). It has been reported that more than 66% of patients have a minimum of one close relative that has been diagnosed with either unipolar or bipolar depressio n, thus linking it to heredity (Nivoli et al., 2011). Characteristics and symptoms of people with Bipolar Disorder: Symptoms of varying degrees and intensities can be observed in this syndrome. The most common observation in Type I BD is extreme mood fluctuations. The highs include excitement, overly enthusiastic behavior, boundless energy, megalomaniac tendencies, generous thoughts and a surge in confidence levels. The lows that one typically experiences are prolonged periods of depression, irritability, sleep deprivation and a general feeling of loneliness, often accompanied by phases of crying for trivial or no apparent reasons. It is very common to have feelings of being incomplete, inadequate and worthless, which eventually culminates into thoughts and ideas of suicide. The hallmark of this disorder is the frequent cycling between the high and lows, namely the mania and depression, by virtue of which this disorder is detected. Social Challenges: Needless to mention, social stig ma is commonly encountered by people, who are aware and informed that they are suffering from this syndrome. Such subjects consciously modify their behavior, in order to reduce the instances of being rejected or discriminated. In the mild to moderate symptoms in Type